For Don and Allison Rice, healthcare and community service have always been more than careers—they are a calling. Together, they bring decades of expertise, leadership, and compassion to Lincoln, making a lasting impact not only on patients but also on Veterans, first responders, and their families.
Don Rice, M.D.
Don Rice is the founder and owner of the Urgent Care Clinic of Lincoln, which proudly celebrates 20 years of service this year. A native of California, Dr. Rice first came to Nebraska in 1993 for his doctoral training at Creighton University School of Medicine. He later completed his residency at Riverside General Hospital in California, where he served as Chief Resident in 1996, before returning to Nebraska to dedicate his career to rural family and emergency medicine.
Dr. Rice’s influence extends far beyond Lincoln. He served as the Statewide EMS Physician Medical Director for Nebraska for 16 years, developing groundbreaking standards of care such as the first Nebraska Statewide STEMI guidelines and publishing important research on cardiac care and resuscitation. His expertise in medical informatics has made him a sought-after EMS consultant in states across the country, from Alaska to Georgia.
But beyond his clinical accomplishments, Dr. Rice has always held a deep respect for first responders, whom he sees as embodying courage, selflessness, and an unwavering commitment to protecting others. Supporting the First Responders Foundation was a natural extension of his life’s work and values.
Allison Rice
While Don has been a force in emergency medicine, Allison Rice has been equally impactful behind the scenes at the Urgent Care Clinic of Lincoln. On the administrative side, she manages accounting and marketing, embracing a dynamic mix of responsibilities that keep the clinic running smoothly.
Her connection to first responders and Veterans is deeply personal. Years ago, she and Don hosted sobriety celebrations for their local VA, inspired in part by her grandfather, a Veteran who battled addictions. Today, Allison and Don also foster dogs through rescue organizations, a passion that connected them to the First Responders Foundation’s JAVELAN program. With friends who serve as JAVELAN trainers, Allison quickly saw the dedication, compassion, and commitment that the program—and the Foundation as a whole—brings to Veterans, first responders, and their families.
As Allison explains, “Every time I spoke with someone at the First Responders Foundation, it was inspiring to hear about the significant contributions they make to those who have served. We definitely feel that it’s our privilege to be a small part of what they do.
United in Service
Together, Don and Allison Rice embody the values of service, leadership, and compassion. Their shared commitment—whether in healthcare, community outreach, or animal rescue—reflects a life dedicated to helping others. By supporting the First Responders Foundation, they continue to strengthen the very heart of the community: the people who serve it.
First Responders Foundation
The mission of the First Responders Foundation is to serve and honor all our First Responders, Veterans and their families; build appreciation and respect for their work; and enhance public safety. For more information, visit First Responders Foundation, or contact us.
